The target of the course is the students’ familiarization with the analysis of various multimodal texts,

I. Cultural Texts: theoretical and methodological approaches

1. verbal texts genres [poetry, narration, novel, short form, essay, etc.], literature vs science (characteristics)

2. Theoretical and Methodological Approaches to Analysis
2.1. Semiotics, Perception, Psychoanalysis, Intercultural Communication
2.2. Semiotic ‘tools’ (isotopies, etc.)
2.3. Text, Intratext, Intertext: exploring the relation between text, messages, sender, receiver, Intratextual and Intertextual structures (cultural identities, gender identity, acceptance of diversity, immigration, emigration,
2.4. Codification, interpretation, truth and time

3. Analysis of verbal and non‐verbal text 
3.1. Literary text (a choice from European Literature), from literature to cinema
3.2. Advertisement (billboards, published ads, electronic ones, tv spots), products promotion,
symbols, minimalism.
3.3. Painting, sculpture and their placement in exhibitions
3.4. Art museums (objects of cultural inheritance, their selection and their display in space)
3.5. Contemporary exhibitions on famous firms, commercial products and their importance, their
target groups and expected outcomes.
3.6. The meaning of cultural diachrony and the surrounding history
3.7. The role of translators and interpreters in meaning production.
3.8. Personal interviews. Managing the production of verbal and non‐verbal texts.

ΙΙ. The science of engineer as text: analysis and synthesis
1. Analysis of various scientific texts – analysis of communication

• Scientific articles
• Textbooks
• Technical manuals
•  Popularization texts
• Press articles
•  Oral presentation
  
  2. Synthesis of the relevant texts mentioned in II.1
  
  3. Science in non‐scientific text (verbal or non‐verbal)
  3.1. Science fiction (books, films, advertisement, etc.
  3.2 Literature
  
  4. Other cases of scientific texts
  4.1 Scientific achievements as ‘texts’.
  4.2 Research centers and Universities as ‘texts’.

           4.3 Science museums as ‘texts’.  
          4.4 Buildings and constructions (workplaces, libraries, scientific labs              etc.)
         4.5 Products (design, materials selection) such as cars, mobile phones,              and other consumer goods
         4.6 Identity creation: logo selection

Suggested Literature :
In Greek

• Ευδωρίδου, Ε. & Καρακασίδης, Θ. (2017). Ακαδημαϊκή Γραφή, Σύνθεση & Ανάλυση Κειμένων Επιστήμης, Τέχνης και Πολιτισμού, Εφαρμογή Σημειωτικής Ανάλυσης, με παραδείγματα έκφρασης σε τέσσερις Ευρωπαϊκές γλώσσες, 3η έκδοση. Θεσσαλονίκη: εκδόσεις Τζιόλα.
• Ευδωρίδου, Ε. & Καρακασίδης, Θ. (2014). Writing, écriture, scrittura. Θεσσαλονίκη: εκδόσεις Τζιόλα.
• Ευδωρίδου, Ε. & Καρακασίδης, Θ.(2012). Τέχνη και Επιστήμη. Για τους Leonardo da Vinci, Galileo Galilei, Italo Calvino, Umberto Eco. Βόλος.

In English

• Benett, Janett M. & Benett, Milton J. (2004). Developing intercultural sensitivity. An integrative approach to global and domestic diversity. In Dan Landis, Janet M. Bennett & Milton J. Bennett (eds), Handbook of intercultural training. 3rd edition, 147‐165. Thousand Oaks, London, New Delhi: Sage Publications, Inc.
• Burke, Peter (2008 [1979]). Introduction: Concepts of continuity and change (The new Cambridge modern history, XIII Companion Volume). Cambridge: Cambridge University Press.
• Lemke, Jay L. (2000). Opening up closure: Semiotics across scales. In Closure: Emerget Organizations and Their Dynamics (=Annals of the New York Academy of Science 901), J. Chandler and G. van de Vijver (eds), 100‐111. New York Academy of Science Press.

Related Academic Journals

• Semiotica
• Journal of Communication
• Science Communication

Greek

Lectures